Amazon Business: Reimagining a Global Business Brand
Client
Amazon Business
Key Discovery
After conducting extensive global and national research, we identified a key universal audience insight: Amazon Business would need to attract those who saw themselves as change agents within their organizations. This informed the new brand creation and focused how the business should position themselves: as a trusted partner who always had their customers’ backs.
Role
Branding
Sales Enablement
Campaign Creative
Behavioral Planning
We conducted in-depth global research to uncover truths within the B2B industry, repositioning Amazon Business as a disruptor within the procurement space.
Storytelling
We crafted a comprehensive brand narrative, messaging and tagline that captured the spirit of the Amazon Business brand purpose.
Campaign Creative
An overarching brand concept with visual and verbal expression was exemplified through in-market application.
Intelligent Content
Core and verticalized pitch decks and customer success stories armed sales and marketing teams with high-touch content.
Digital Experiences
Lead gen website design and site flows guided decision-makers across the journey.
Results
